Stefan, Thabang and Charlotte.
Gregory, Fabian, Kyay, Stanley.
Bongi Gorata, Evan and Jaco.
Each group has to create a WIKI.
EthioGift - An Introduction to the Case Study
itgsatwab
Big Thanks to the Western Academy of Beijing for this initiative.
The purpose of this project/activity is to introduce students to the Case Study for May/Nov 2011 by examining an existing e-commerce site using the information in the case study. Students will be introduced to the technical terminology which can then be expanded and built upon. This gives the students a firm and concrete example as a basis for the case study.
· Read through the case study and highlighted any terms that you do not understand (there will be lots!)
Read through thecollaborative notes on Ethiopia:
Population
2010 estimate: 85,237,338 2007 census : 73,918,505 Area : 1,119,683 sq km Density 79/km2 divided into 9 subcountries
Average annual income: $110 Population below poverty line ($0.50 per day): 50% Life expectancy: 41 years (US 76 years) Literacy rate: 42.7% Completed primary school: 2.6%
Medical 1 medical doctor per 100,000 people practice female genital mutilation Child mortality: 123 per 1,000 Births per female: 5.4
Communication Number of cell phones: 410,600 Number of television stations: 1
Language Official language is Amharic. It is the second most spoken Semitic language after Arabic.
Culture 80 different ethnic groups each have their own language It is an old country: culture and traditions date back 3000 years! Land of origin for first human beings Ethiopia was said to be one of the first places where upright, walking humanoids lived.
Religion and Roles It is arguable that rastafariaism has its roots in ethiopia. As they worship their former emperor Haile Salasie Ethopia has an Ethopian Orthodox Church which operates as its own entity Christianity: 62.8% Islam: 33.9% Traditional: 2.6% Ethiopians celebrate a Christmas called "Ganna" on January 7th
Societal roles and cultural norms are very traditional between men and women. Men are responsible for providing for the family while women are usually homemakers.
Transport When you take taxi, bargain before you get on it! Bus --tours > many take it Have differculity developing their railways due to their geograhpical location and terrain. But government have plans to upgrade their railroad transportation to help the country develop.
Ports and Habours None. Ethiopia is landlocked and was by agreement with Eritrea using the ports of Asseb and Massawa; since the Eritrean-Ethiopian War, Ethiopia has used the port of Djibouti for nearly all of its imports. Only one river, the Baro is used for transport.
Airports There were an estimated 84 airports in 2005, only 14 of which had paved runways as of 2005. The Addis Ababa airport handles international jet transportation. Before the civil war, the national carrier, Ethiopian Airlines, flew to numerous African, Asian, and European cities, and had sole rights on domestic air traffic. In 2003, about 1.147 million passengers were carried on domestic and international flights.
Airports - with paved runways total: 14 over 3,047 m: 3 2,438 to 3,047 m: 5 1,524 to 2,437 m: 5 914 to 1,523 m: 1 (2003 est.)
Airports - with unpaved runways total: 68 over 3,047 m: 3 2,438 to 3,047 m: 2 1,524 to 2,437 m: 13 914 to 1,523 m: 27 under 914 m: 23 (2003 est.)
Other Facts the ethiopian alphabeat consists of 33 letters each with 7 characters; has its own alphabet and numbers ethiopia uses the julian calender
It has savanah grasslands with zebras less that 500 ethiopian wolves left
Favourite sports: athletics and football there are modern buildings in Addis Ababa
Visitors are advised to avoid Tigray and Afar regions at present.
Economics GDP per person: $390 Currency: Br Close economical ties with China. Interested in getting their raw materials Trade Parners include the United States, Italy, Saudi Arabia •Major export items: Coffee, Hides & Skins, Oil Seeds and Pulses , natural gum, live animals, tea etc •GDP Makeup: -Agriculture 45% -Industry 11% -Services 44%
Government and politics Ethiopia works with a federal country governing system where the prime minister is head of the country and decisions are made by two debating groups in what is called the freedom house.
Historical Sites Rock-Hewn Churches, Lalibela The Blue Nile Falls (also called Tissisat) are one of the most spectacular waterfalls in Northern Africa.
1.1 Market Give a brief overview of ethiogift.com Who owns it? Where is the site located? Who are the customers? What type of products are sold? Are these products perishable or not?
1.2 Cultural Significance/Background 1. There are a number of type of categories for gifts. Explain the significance of these categories. 2. Explain the date system 3. Why is the language of the site in English? Is this the main language of Ethiopia? Why 4. Prices of the products - do you think these prices are reasonable? 5. Currency conversion - why is that there 6. Explain/describe the cultural significance of the gifts 1. Examine the FAQ: · What does FAQ stand for? · Explain this sentence: "Can I make an order to someone if I know only his/her phone number but not woreda or kebele?" 1. Examine the Terms of Service: 2. Spot the spelling errors - do these matter? 3. Examine the references to the sheep 4. Look at the reference to the telephone 5. General information - what does this text mean?
1.3 Privacy Concerns and Data Storage Brainstorm the type of data is stored: · What personal customer information is stored by the site; what information is required for the delivery. · Stock control and product information Mock up the tables/database structure: give each table a name, and define the type of information stored for each record: name, data type. Which tables will have relationships (connected)? Read the privacy policy: Define the terms - third party, SSL protocol, vis-a-vis What are some of the new services that EthioGift may be able to provide as suggested in the privacy policy.
1.4 Social and Ethical Issues - mini assessment In your opinion, examine the 3 most significant issues that the site owners/customers ofethiogift.com need to consider. This response will be assessed using the IB ITGS Paper 2 (d) generic mark scheme. Once you have reviewed that material in the sections above you should spend 30 minutes planning and writing your response.
Step 2: Technical Background Making sense of Ethiogift.com web hosting company: http://www.ethiolink.com/
2.1 Market Tasks Give a brief overview of ethioLink.com · Who owns it? · Where is the business located? · Who are the customers? · What are the services provided? · What currency does the company operate in?
2.3 Comparison with Case Study - IT systems (Line 16) Current IT systems Carmen’s shop, Foto Creativa, has the following IT resources: · two computers, each with a large, high resolution monitor suitable for professional photography and video · a scanner · a photo-quality printer · a “high-end” digital camera and digital video camera · a laptop suitable for demonstrating and displaying work to customers · professional software for photography and video work · desktop publishing software · web development software · a small network with a server, including a RAID backup system · broadband Internet access · a spreadsheet for keeping all financial and customer records.
Tasks Imagine you are a computer company that will be supplying all the above hardware and software to Carmen. Select a name for your company. You must research each item, price it, find an image and also the configuration/details/specification that is required. You should put these items into a slideshow with the details.
You also need to create a spreadsheet (with formulae) to show the pricing of the products you have suggested in your presentation. Remember, if you use currencies other than Euro (remember that Spain uses the Euro), then you need to be able to change the rates (these change daily!) and this will automatically update the spreadsheet. In one column you need to have a link in the spreadsheet for each item. You should put links in the spreadsheet to each item. I have started a spreadsheet here which you could use and build on. Please use formatting tools and add totals etc
In class, each team will present and then we will decide which team to go with!
Discuss which of the above IT systems the authors of the ethiogift.com website may have.
2.4 Comparison with Case Study - Web Content Management (Line 39) Web content management To run an e-commerce business successfully, Carmen needs a web content management system (Web CMS) to: · organize and present information about her products and services through a consistent user interface · provide e-marketing · interface data from the central database · provide secure access to customers to view and upload files · provide an e-commerce facility (with a shopping cart service).
Tasks Examine each of the above - to what extent does ethiogift.com's web content management system provide these features/functions?
2.5 Comparison with Case Study: E-marketing E-marketing
Tasks Define each of the following and then look for these features in ethiogift.com to see if these are provided. You need to provide evidence, for example an annotated screen shot. Remember, you only have user access. If you can't find the feature, discuss whether the feature be available for the administrator of the site. · ad banners · a blog · RSS feeds · bulk e-mails · site traffic analysis / web-counters · multimedia content
2.6 Comparison with Case Study: Technical Requirements However, there are technical requirements that Carmen must meet whether she chooses a free or commercial Web CMS. She will need: · a domain name · a hosting account – one of the more popular configurations includes: o MySQL database management system (DBMS) o PHP / other scripting language o Linux operating system o Apache web server · a shopping cart system – purchased or open source · a payment merchant account · SSL-encrypted web site pages.
Tasks 1. Define each of the above. 2. Can you find evidence of these features in ethiogift.com? If so, provide evidence, for example an annotated screen shot. Remember, you only have user access. 3. Discuss whether the feature could be available for the administrator of the site, by looking at the web host features provided by ethioLink.com: http://www.ethiolink.com/Webhostingfeatures.htm and http://www.ethiolink.com/Webdesign.htm 4. Could Carmen use this service based on her e-marketing and/or technical requirements? If so, how much will this cost her per month in US dollars? 5. Now go to to http://www.findmyhosting.com/compare-hosting/ 6. How does the cost of EthioLink compare with the hosting companies listed here? 7. Suggest a web hosting company that may be better for Carmen.
Challenges
Tasks Look through each of the following challenges that Carmen may face. How may/has ethiogift deal(t) with these challenges? Rank these in order (with justification) from largest to smallest. Remember, if you can propose a solution, this would lesson the challenge. 1. how customers and potential customers can be informed of new products and offers through the web site or other e-marketing techniques 2. different project management techniques to develop the new web site 3. how a range of multimedia features can be effectively integrated on the web site 4. how products are purchased through the use of an appropriate shopping cart service 5. a range of open source and commercial Web CMSs 6. methods of payment for goods (and delivery) purchased using the shopping cart, such as PayPal, credit card payments and direct deposit to account 7. appropriate privacy and other policies for the web site 8. search engine optimization so that the web site appears on the first page of results 9. the role of web site traffic analysis 10. techniques that can be used to secure a web site 11. policies that could lead to a secure web site 12. the relationships between the data, the DBMS and applications 13. the features offered by a range of web-hosting services
Next Steps Now that you have completed this activity you need to review all the technical terminology.
here is a Wiki to help with the current case study questions posed to us, please visit it and use it. http://one-billion-and-one-questions.wikispaces.com/ One more thing come up with at least one question each for Mr.Veg and then we can combine them and post up the answers on the Wiki afterwards.
CASE STUDY 2011
EXCELLENT
Student groups:
Stefan, Thabang and Charlotte.
Gregory, Fabian, Kyay, Stanley.
Bongi Gorata, Evan and Jaco.
Each group has to create a WIKI.
EthioGift - An Introduction to the Case Study
The purpose of this project/activity is to introduce students to the Case Study for May/Nov 2011 by examining an existing e-commerce site using the information in the case study. Students will be introduced to the technical terminology which can then be expanded and built upon. This gives the students a firm and concrete example as a basis for the case study.
· Read through the case study and highlighted any terms that you do not understand (there will be lots!)
Read through the collaborative notes on Ethiopia:
Population
2010 estimate: 85,237,3382007 census : 73,918,505
Area : 1,119,683 sq km
Density 79/km2
divided into 9 subcountries
Average annual income: $110
Population below poverty line ($0.50 per day): 50%
Life expectancy: 41 years (US 76 years)
Literacy rate: 42.7%
Completed primary school: 2.6%
Medical
1 medical doctor per 100,000 people
practice female genital mutilation
Child mortality: 123 per 1,000
Births per female: 5.4
Communication
Number of cell phones: 410,600
Number of television stations: 1
Language
Official language is Amharic. It is the second most spoken Semitic language after Arabic.
Culture
80 different ethnic groups each have their own language
It is an old country: culture and traditions date back 3000 years!
Land of origin for first human beings
Ethiopia was said to be one of the first places where upright, walking humanoids lived.
Religion and Roles
It is arguable that rastafariaism has its roots in ethiopia. As they worship their former emperor Haile Salasie
Ethopia has an Ethopian Orthodox Church which operates as its own entity
Christianity: 62.8%
Islam: 33.9%
Traditional: 2.6%
Ethiopians celebrate a Christmas called "Ganna" on January 7th
Societal roles and cultural norms are very traditional between men and women.
Men are responsible for providing for the family while women are usually homemakers.
Transport
When you take taxi, bargain before you get on it!
Bus --tours > many take it
Have differculity developing their railways due to their geograhpical location and terrain. But government have plans to upgrade their railroad transportation to help the country develop.
Ports and Habours
None. Ethiopia is landlocked and was by agreement with Eritrea using the ports of Asseb and Massawa; since the Eritrean-Ethiopian War, Ethiopia has used the port of Djibouti for nearly all of its imports. Only one river, the Baro is used for transport.
Airports
There were an estimated 84 airports in 2005, only 14 of which had paved runways as of 2005. The Addis Ababa airport handles international jet transportation. Before the civil war, the national carrier, Ethiopian Airlines, flew to numerous African, Asian, and European cities, and had sole rights on domestic air traffic. In 2003, about 1.147 million passengers were carried on domestic and international flights.
Airports - with paved runways
total: 14
over 3,047 m: 3
2,438 to 3,047 m: 5
1,524 to 2,437 m: 5
914 to 1,523 m: 1 (2003 est.)
Airports - with unpaved runways
total: 68
over 3,047 m: 3
2,438 to 3,047 m: 2
1,524 to 2,437 m: 13
914 to 1,523 m: 27
under 914 m: 23 (2003 est.)
Other Facts
the ethiopian alphabeat consists of 33 letters each with 7 characters; has its own alphabet and numbers
ethiopia uses the julian calender
It has savanah grasslands with zebras
less that 500 ethiopian wolves left
Favourite sports: athletics and football
there are modern buildings in Addis Ababa
Visitors are advised to avoid Tigray and Afar regions at present.
Economics
GDP per person: $390
Currency: Br
Close economical ties with China. Interested in getting their raw materials
Trade Parners include the United States, Italy, Saudi Arabia
•Major export items: Coffee, Hides & Skins, Oil Seeds and Pulses , natural gum, live animals, tea etc
•GDP Makeup:
-Agriculture 45%
-Industry 11%
-Services 44%
Government and politics
Ethiopia works with a federal country governing system where the prime minister is head of the country and decisions are made by two debating groups in what is called the freedom house.
Historical Sites
Rock-Hewn Churches, Lalibela
The Blue Nile Falls (also called Tissisat) are one of the most spectacular waterfalls in Northern Africa.
Cuisine
consists of various vegetable or meat side dishes and entrées, usually a wat, or thick stew, served atop injera, a large sourdough flatbread made of teff flour. One does not eat with utensils, but instead uses injera to scoop up the entrées and side dishes.
NO pork or shellfish
Weather
· tropical, monsoon
· Examined the website ethiogift.com
We will be working through the following: sometimes in class in group activities and sometimes individually.
Stage 1: Making sense of ethioGift.com
Examine carefully the website ethiogift.com .1.1 Market
Give a brief overview of ethiogift.com Who owns it? Where is the site located? Who are the customers? What type of products are sold? Are these products perishable or not?
1.2 Cultural Significance/Background
1. There are a number of type of categories for gifts. Explain the significance of these categories.
2. Explain the date system
3. Why is the language of the site in English? Is this the main language of Ethiopia? Why
4. Prices of the products - do you think these prices are reasonable?
5. Currency conversion - why is that there
6. Explain/describe the cultural significance of the gifts
1. Examine the FAQ:
· What does FAQ stand for?
· Explain this sentence: "Can I make an order to someone if I know only his/her phone number but not woreda or kebele?"
1. Examine the Terms of Service:
2. Spot the spelling errors - do these matter?
3. Examine the references to the sheep
4. Look at the reference to the telephone
5. General information - what does this text mean?
1.3 Privacy Concerns and Data Storage
Brainstorm the type of data is stored:
· What personal customer information is stored by the site; what information is required for the delivery.
· Stock control and product information
Mock up the tables/database structure: give each table a name, and define the type of information stored for each record: name, data type.
Which tables will have relationships (connected)?
Read the privacy policy: Define the terms - third party, SSL protocol, vis-a-vis
What are some of the new services that EthioGift may be able to provide as suggested in the privacy policy.
1.4 Social and Ethical Issues - mini assessment
In your opinion, examine the 3 most significant issues that the site owners/customers ofethiogift.com need to consider. This response will be assessed using the IB ITGS Paper 2 (d) generic mark scheme. Once you have reviewed that material in the sections above you should spend 30 minutes planning and writing your response.
Step 2: Technical Background
Making sense of Ethiogift.com web hosting company: http://www.ethiolink.com/
2.1 Market
Tasks
Give a brief overview of ethioLink.com
· Who owns it?
· Where is the business located?
· Who are the customers?
· What are the services provided?
· What currency does the company operate in?
2.2 Web Hosting Comparisons
Tasks
Compare and contrast the webhosting features: http://www.ethiolink.com/Webhosting.htm withhttp://www.findmyhosting.com/compare-hosting/
· Domain Disk space (Mb)
· Free Bandwidth (Mb/Month)
· Email accounts Cost per month
2.3 Comparison with Case Study - IT systems
(Line 16) Current IT systems Carmen’s shop, Foto Creativa, has the following IT resources:
· two computers, each with a large, high resolution monitor suitable for professional photography and video
· a scanner
· a photo-quality printer
· a “high-end” digital camera and digital video camera
· a laptop suitable for demonstrating and displaying work to customers
· professional software for photography and video work
· desktop publishing software
· web development software
· a small network with a server, including a RAID backup system
· broadband Internet access
· a spreadsheet for keeping all financial and customer records.
Tasks
Imagine you are a computer company that will be supplying all the above hardware and software to Carmen. Select a name for your company. You must research each item, price it, find an image and also the configuration/details/specification that is required. You should put these items into a slideshow with the details.
You also need to create a spreadsheet (with formulae) to show the pricing of the products you have suggested in your presentation. Remember, if you use currencies other than Euro (remember that Spain uses the Euro), then you need to be able to change the rates (these change daily!) and this will automatically update the spreadsheet. In one column you need to have a link in the spreadsheet for each item. You should put links in the spreadsheet to each item. I have started a spreadsheet here which you could use and build on. Please use formatting tools and add totals etc
In class, each team will present and then we will decide which team to go with!
Discuss which of the above IT systems the authors of the ethiogift.com website may have.
2.4 Comparison with Case Study - Web Content Management
(Line 39) Web content management
To run an e-commerce business successfully, Carmen needs a web content management system (Web CMS) to:
· organize and present information about her products and services through a consistent user interface
· provide e-marketing
· interface data from the central database
· provide secure access to customers to view and upload files
· provide an e-commerce facility (with a shopping cart service).
Tasks
Examine each of the above - to what extent does ethiogift.com's web content management system provide these features/functions?
2.5 Comparison with Case Study: E-marketing
E-marketing
Tasks
Define each of the following and then look for these features in ethiogift.com to see if these are provided. You need to provide evidence, for example an annotated screen shot. Remember, you only have user access. If you can't find the feature, discuss whether the feature be available for the administrator of the site.
· ad banners
· a blog
· RSS feeds
· bulk e-mails
· site traffic analysis / web-counters
· multimedia content
2.6 Comparison with Case Study: Technical Requirements
However, there are technical requirements that Carmen must meet whether she chooses a free or commercial Web CMS. She will need:
· a domain name
· a hosting account – one of the more popular configurations includes:
o MySQL database management system (DBMS)
o PHP / other scripting language
o Linux operating system
o Apache web server
· a shopping cart system – purchased or open source
· a payment merchant account
· SSL-encrypted web site pages.
Tasks
1. Define each of the above.
2. Can you find evidence of these features in ethiogift.com? If so, provide evidence, for example an annotated screen shot. Remember, you only have user access.
3. Discuss whether the feature could be available for the administrator of the site, by looking at the web host features provided by ethioLink.com: http://www.ethiolink.com/Webhostingfeatures.htm and http://www.ethiolink.com/Webdesign.htm
4. Could Carmen use this service based on her e-marketing and/or technical requirements? If so, how much will this cost her per month in US dollars?
5. Now go to to http://www.findmyhosting.com/compare-hosting/
6. How does the cost of EthioLink compare with the hosting companies listed here?
7. Suggest a web hosting company that may be better for Carmen.
Challenges
Tasks
Look through each of the following challenges that Carmen may face. How may/has ethiogift deal(t) with these challenges? Rank these in order (with justification) from largest to smallest. Remember, if you can propose a solution, this would lesson the challenge.
1. how customers and potential customers can be informed of new products and offers through the web site or other e-marketing techniques
2. different project management techniques to develop the new web site
3. how a range of multimedia features can be effectively integrated on the web site
4. how products are purchased through the use of an appropriate shopping cart service
5. a range of open source and commercial Web CMSs
6. methods of payment for goods (and delivery) purchased using the shopping cart, such as PayPal, credit card payments and direct deposit to account
7. appropriate privacy and other policies for the web site
8. search engine optimization so that the web site appears on the first page of results
9. the role of web site traffic analysis
10. techniques that can be used to secure a web site
11. policies that could lead to a secure web site
12. the relationships between the data, the DBMS and applications
13. the features offered by a range of web-hosting services
Next Steps
Now that you have completed this activity you need to review all the technical terminology.
here is a Wiki to help with the current case study questions posed to us, please visit it and use it.
http://one-billion-and-one-questions.wikispaces.com/
One more thing come up with at least one question each for Mr.Veg and then we can combine them and post up the answers on the Wiki afterwards.